Here’s in sunny Los Angeles, we are on a mission to craft the best cookie dough you’ve ever tasted, and best of all, we make it 100% safe to eat. Our approach as you’ll read below and hopefully taste soon is anything but cookie-cutter. We take our cookie dough and attention to detail very seriously using only the best ingredients, but we don’t take ourselves too seriously. Cookie dough is literally more fun than a water balloon fight in the sprinklers in the middle of the summer, and we intend to keep it that way.
First things first, a little context on me.
I'm Rana, the Founder, and I am literally obsessed with all things sweet and sugary. My heart flutters when I get my first glance of the dessert menu. I get butterflies when I bake. I toured Los Angeles on the hunt for the best chocolate chip cookie, making a list of my top 10 just for me. Hot tip, if you're in L.A. go get the chocolate chip cookie at Tarte Tatin. This obsession is why I went to Le Cordon Bleú culinary school and focused on pastry. This obsession is why I walked in one of the best restaurants in L.A. and asked award-winning pastry chef, Sherry Yard for a job - and got it! That was the start of a career that led me to work in the kitchens of some of the best restaurants in the nation like Spago (Los Angeles) and Boulevard (San Francisco). It's an obsession, yes. But, it's also a passion and career for me and to be where I am today, doing what I do, and bringing a product I am very proud of to people who love it is a total dream come true. Now back to the Edoughble story and how we got here.
So, what sparked the idea?
Well, in 2009, while Kanye was interrupting T-Swift at the VMAs, the Jersey Shore was GTL’ing, and everyone was just walking around confused about what was happening on LOST, a national news story cut through for just a moment and it changed everything for me. News of yet another massive sale recall of almost 4 Million units of “big food” cookie dough (we’ll leave name calling out of this, you can look it up) was being pulled off shelves as many consumer were getting sick and nearly 50 people were hospitalized due to eating their “for baking” cookie dough raw. Quicker than my nephew's fidget spinners falls off my finger when I try to balance it, my entrepreneurial spirit was sparked in that very moment as I realized A) I'm not alone, lots of other people love to eat cookie dough raw, B) there were no options for those of us that loved the cookie dough more than the cookies, and C) I was gonna be the first to do it and make it taste amazing!
From a simple idea, Edoughble is born.
I put my obsession for all things sweet, my fancy culinary degree, my years of pastry chef experience at some award-winning restaurants and then my pun-filled creativity to work to solve this problem. After taste-testing dozens of batches per flavor and tweaking hundreds of ingredients at home in my kitchen, we settled on the original recipes.
Our cookie dough base was the foundation. I refined recipes I’d perfected over the years. To make it taste incre-dough-bly decadent, I only use real, all-natural ingredients like hormone-free butter and alcohol-free vanilla bean extract. To make it 100% safe to eat, we take more steps than anyone in the industry. Each batch of cookie dough has NO egg, NO raw flour and NO chemical leavener. This means no stomach-aches or science experiments going on in your tummy. With dough bases like original, sugar, chocolate and peanut butter developed we moved onto the fun part - mix-ins and swirl-ins! We searched local store shelves, we ordered samples from European chocolatiers, and we handmade many of our own until we nailed it. Our Callebaut Dark Belgian Chocolate is one of our not-so-secret weapons. Our all-natural rainbow sprinkles and chocolate sandwich cookies give you that great burst of sweetness and textural crunch but none of the artificial colors and additives that everyone else uses. Our handmade ingredients like hand-whipped, organic vanilla frosting or cinnamon cobbler crumble are all scratch made from my personal recipes.
We've had a great start...
There have been so many "whoa...I may have just peed my pants...eeeeek!" moments since we became the first ever National edible cookie dough company when we launched Edoughble.com online shopping back in 2013. I could list off some of the amazing press coverage like the time one of our best customers, Whoppi Goldberg took us onto The Tonight Show with Jimmy Fallon. I could talk about how amazing it is to have Whole Foods as our first major retail partner. But, to me the things that make my job a dream come true and make me light up each day are hearing directly from customers just how happy our cookie dough makes them. Moms from Mississippi to Malibu, teens from Texas to Tennessee, and grandpas, dads, dudes, millennials all alike become their most simple, silly selves and share with us the little stories of how the cookie dough made them feel like a kid again. We've served over 250,000 tubs of cookie dough to people in every nook and cranny across the nation, but best of all this is just the beginning. We're taking a 1 customer at a time, 1 new store at a time mentality, focusing on delivering the best cookie dough you've ever tasted.
...and we're just getting started!
With Edoughble, we sought out to not just make an edible cookie dough, but to make it 100% better in every way. Better ingredients. Better small-batch production. Better and 100% safe recipes. Better taste.
This is all just the beginning and we're excited for you and your sweet tooth to be a part of the journey. We want to be sold where ever you want to shop for Edoughble and we're working hard to make that happen. With so many delicious flavors available now and dozens more recipes near perfection, we invite you to join the Edoughble family, sign up for our newsletter, and discover our exciting plans to continue to redefine the wonderful fun, new world of edible cookie dough.
Please feel free to contact us anytime at firstname.lastname@example.org.
Edoughble Founder, Head Chef and Mother of 2 incredible little girls.